Your AI Agent Companion
Earn more.
Work less.
The aim: make you 20X more productive and 10X more profitable, with TONI AI.
Sound familiar?
Short of leads?
Or short of hours?
It’s the same problem. Finding clients the old way takes hours. Working them takes more. Either way, your time runs out first.
The old way
How agents have always found clients
Referrals
Wait and hope someone mentions your name.
Sphere of influence
Coffees, calls and catch-ups, one at a time.
Past clients
Birthdays and anniversaries, remembered by hand.
Open houses
Every weekend, for a handful of sign-ins.
Door knocking
One door, one conversation at a time.
Cold calling
Expireds and FSBOs, hour after hour.
Farming mailers
Months of postcards before the phone rings.
Networking
BNI, chamber and charity nights. Your evenings.
Bought portal leads
Pay per lead, shared, then chase.
Social media
Posting, replying and DMs. A second job.
Paid social ads
Budgets and creative, then chase every click.
Bus stops and billboards
Pay to be seen. Hope they remember you.
Every one of them runs on your hours. And your hours don’t scale.
The 80/20 of real estate
20% of agents do 80% of the business.
What separates them? Not talent. Not hours. Systems.
A predictable, reliable way of:
Without one, leads fall through the cracks. They list with someone else because nobody kept in touch.
Where the money leaks out
Leads going cold
Reply too slowly and motivated buyers and sellers move on.
Manual follow-up
Chasing every enquiry and every next step eats the day.
CRM admin overload
Context buried across notes, messages and disconnected systems.
Missed opportunities
Old leads, repeat buyers and future sellers slip through.
TONI AI
Meet TONI AI
One companion. Your whole business.
Every morning TONI tells you what needs you: who’s waiting, what matched, what’s about to slip, with the replies already drafted.
Works with your CRM
You approve what it sends
Built around you
AI agents built around your business.
One conversation, not a setup form. TONI connects your CRM, email and calendar, finds your bottlenecks and builds an agent for each one.
Every correction sticks.
Fits your tech stack
Your stack stays. TONI AI makes it work harder.
Examples only. We confirm exactly which of your tools connect, and how, before promising any workflow.
You stay in control
Works without being told. Never without your OK.
You pick how much TONI does alone, job by job:
Show me first. You approve each one
Send unless I stop it. A window to step in
Send it for me. When you trust it
No new app to learn
It lives in your messages.
Run your business from your phone between viewings. Ask in plain English, approve with one tap. There’s a dashboard if you want it, but you’ll rarely need it.
New agents on request
Need a new agent? Just ask for one.
Say what you want handled. TONI sets the agent up, names it for the job and leaves it switched off until you say go.
Named for the job
Rename it whatever you like
What TONI takes off your plate
AI-enabled pipeline
Never miss a lead. Ever again.
A new listing fits your client’s search. TONI sends them the listing, follows up if they go quiet, calls them, gauges their interest and books the viewing direct to your calendar.
Top-class service. Without lifting a finger.
What one call is worth
One AI call. $70K in commission.
A Calgary lead turns out to have a house and two condos to sell before buying. TONI qualifies them and books them in for 10am the next morning. Up to four transactions from one call.
▶ Click to play the real call (3 min)
Real call; the brokerage’s name is bleeped and the AI uses the name the brokerage chose. Figures are illustrative. Results are not typical or guaranteed.
Built for real conversations
Two people. One speakerphone. Still booked.
A couple driving home from camping, talking over each other about bedrooms, trailers, acreage and budget. TONI keeps up with both and books them in for Monday at 11am.
▶ Click to play the real call (6 min)
Real call; names and area bleeped. Results are not typical or guaranteed.
Try it live, right now
Hear it answer as your business.
Type your brokerage name, give your AI agent a name, then call it. Play a buyer or a seller. It works out which, qualifies you and books you in, just like it would for your clients.
Uses your microphone. Not recorded. Four minutes max.
Listing automation
Drag and drop. Listing filled.
Drop in the seller folder. Every field filled from the paperwork, rooms measured, remarks written in your voice. You check it and submit.
45–60 min
saved per listing
Illustrative time saving. TONI fills the draft; nothing is submitted for you.
CMAs and newsletters
Your MLS data. Your brand. Done for you.
Drop in your logo and your photo. TONI pulls the numbers from your own MLS and does the rest.
CMA ready before every listing appointment
Market newsletter for your sphere, every two weeks
You check it, you send it
Real example: built for Jeromy Laporte, eXp Realty, Fort McMurray, from his own Pillar 9 data. Shown with permission.
Your listing photos, brought to life.
Before: the listing photos
Real camera moves, day to night, empty rooms staged, your branding. Vertical and landscape, ready to post.
AI Video Studio
Text the photos. Get the video.
Real camera moves, day to dusk, staging, your branding, every size. One tap and it posts, and your seller hears it is live.
▶ Click to watch (1 min 33)
Demo images of a fictional home. Enhanced and staged scenes are labelled.
Find sellers before they list.
Every home in your area scored on how likely it is to sell next, from years owned, equity and life events in public records. TONI drafts the outreach for your OK.
Illustrative map. Scores are estimates from publicly available data, not a promise any homeowner will sell.
Short of leads?
TONI runs the old way for you, at scale. Then works every lead it finds.
Worked, not wasted
Every new lead answered in seconds and followed up until they reply or say no.
Sphere and past clients, worked
Your database, past clients and old leads reworked automatically, so the next deal and the referral come to you.
Sellers before they list
LikelyListings™ finds the homeowners most likely to sell next, before anyone else knocks.
New leads, in house
On the roadmap. Paid ads run by TONI inside your business, with every click worked the same way.
More business from what you already have. Then REAP runs the whole business around it.
Content and newsletter
Content is still the industry’s biggest headache. TONI takes it off your plate.
Social planner
Ideas and scripts for organic content, built around your ideal clients and planned week by week.
Edit with TONI
Film it on your phone. TONI helps cut, caption and resize it for every platform.
TONI sums up your wins and drafts your newsletter every two weeks, plus a seller update for every listing.
Planner + editing: on the roadmap
Everything waits for your OK.
Paid ads, in house
Your ads. In house. No more getting burned.
No agency retainers, no black box. TONI runs your ads inside your business, and every lead they bring in is answered in seconds.
On the roadmap

Facebook Ads

Google Ads
01
Launch
Campaigns built from your listings and your ideal clients.
02
Review
Spend, leads and cost per lead checked every day.
04
Relaunch
Fresh creative and copy ready to go live, for your OK.
03
Spot fatigue
Flags an ad the moment it starts to tire, before it wastes budget.
The payoff
Earn more. Work less. Get your time back.
How we get you live
Start with one workflow. Prove it. Add the next.
01
Map the workflow
Pick one priority, like new-lead follow-up or old-database reactivation, and agree when a person steps in.
02
Connect your tools
Review your CRM, inbox, calendar and channels, and confirm what connects before going live.
03
Configure TONI
Set your tone, qualifying questions, follow-up rules and the moments it hands over to you.
04
Test, review, improve
Run test scenarios and adjust before real clients. You stay responsible for the big decisions.
Your investment
A whole back office. For less than one assistant.
What TONI covers
Typical cost a year
Inside sales agent (lead follow-up)
$36,000
Transaction coordinator
$18,000
Marketing agency (roadmap)
$24,000
Content editor (roadmap)
$12,000
Listing videographer, 48 videos
$24,000
Per year · best value
$8,000/yr
Setup and 12 months included. Save $4,464.
Or monthly
$997/mo
$11,964 a year, plus $500 one-off setup
Role costs are typical US estimates, not quotes. Ad spend, and usage beyond the fair-use allowance, are billed separately.